Cha Am The beautiful beach, twinned with Hua Hin of Prachuab Kirikhan, is located 40 kms. south of the town or 20 kms. north of Hua Hin. Cha-Am was originally a small fishing village. After a Royal Palace was built near Hua Hin in the rieng of King Rama VI, the Royal Family and the elite occupied the land. Today, it is very popular among Thais who love superb seafood and comfortable hotel or bungalow accommodation.